2017 – Present
Logo / Branding, Packaging, Print Collateral, Website Design & Development, eCommerce, EDM, SEO, Adwords.
Xtra Sheets are an Australian first, producing Active Performance Sheets which maximise breathability to ensure even body temperature for a more comfortable sleep. It was important the brand reflect the innovative use of technology more commonly associated with sports activewear to set it apart from the competition, while also appealing to a younger demographic. We developed the branding, product packaging and website design & development including a custom eCommerce platform and EDM campaigns.